graphic design is a proffessional applied art and academic discipline whose activity consists in projecting visual communications which is intented to transmit speciic messages to social groups and specific audiences. Graphic design practices involves creativity, innovation and lateral thinking ( out of the box ) using manual or digital tools or applications where it's usual to text and graphics to communicate visually.

The role of a graphic designer in the communication process is that of encoder or interpreter of messages. Interpretation, ordering and presentation of visual messages. usually, graphic design uses the asthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to portray ideas, feelings and attitudes beyond what languages can't explain or merely what words can't explain. the design work can be based on a customer's demand that ends up orally or in writing, invention of arts like, logo designs, bill board banners, business cards and much more. graphic design transforms a linguistic message into graphic manifestation.

graphic design, as a field contain many application, with different areas of knowledge focused on any visual communication system. it can be applied in advertising marketing strategies, in this sense, in some countries graphic design is related as only associated with the production of sketches and drawings, this is incorrect, since visual communication is a small part of a huge range of types and classes where it can be applied